1. Meet & Set Goals
If we’re creating a new website from scratch, the first step is to meet up or have a call to understand more about your business. We’ll dig deep into your goals and strategy to come up with a plan for a website that makes money. What’s your Unique Selling Proposition (USP)? What makes you stand out from your competitors? What do we want to achieve from this website and how will we measure success?
After launching hundreds of successful websites for companies Australia-wide we’re uniquely positioned to create a website which will deliver you leads & sales at less cost – and this starts with an exploratory meeting so we know where the goalposts are.
2. Create Wireframe
A great website starts with a carefully considered wireframe. Who do we want to visit your site? What are they looking for? What is the end goal and how will we entice the visitor to act?
The wireframe helps us use the information we gained in step 1 to think about homepage elements, USP positioning, Call-to-Action (CTA) colours, testimonials from happy clients, homepage links to each of your services and much more.
Now we’ve got a wireframe for the site, we’re able to build upon these blueprints to create a design that represents your brand’s offerings, provides uncomplicated and clear navigation, and, as always, entices the visitor to act. We can create bespoke branding for your company or work with existing logos and colour palettes to create a high-performing site.
Since over 50% of people on the internet are using phones or tablets, our designs are responsive –meaning they’ll look fantastic on every screen. This leads to higher Google rankings and higher conversion rates. We’ll link to all relevant Social Media accounts and focus on drawing the visitor’s eye to your CTA – everything we do on this website is laser-focused on returning your investment, many times over!
4. Development & Copy
After everybody’s happy with the design, we can get to work coding it! This usually takes around 2-3 weeks. At this point, we also start working on the copy for your website. Whether you’d prefer to do it internally, in conjunction with our experienced team or have MVLA Digital do all the writing for you, it’s a great way to streamline operations and ensure we have your new website ready for launch as quickly as possible, without compromising quality or promising undeliverable timelines.
Our team is based in Brisbane and have a wealth of experience and knowledge in many different web apps – so you’re in safe hands, no matter what we need to integrate or whatever functionality you require.
5. Launch & Optimisation
After we’ve finished development, we’ll install all the tracking tools required to measure your ROI. We’ll ensure the site is backed up daily, fully up-to-date (CMS/plugin updates) and protects against security vulnerabilities, is hosted on our Australian superfast server, and 100% ready to receive
Google AdWords and SEO traffic. Domains and hosting and DNS and emails can be quite tricky, but you can be sure you’re in safe hands as we’ve done it many times before.
If you want to get the best results, then a website admin’s job is never really done – after the launch we generally enter into a phase of optimisation with the client – this consists of driving traffic to the site, measuring results, working on the SEO, and iteratively and consistently optimising page elements, copy, new landing pages, and so on. To learn more about our three step online marketing methodology please click here!