Once we’ve driven a potential client/customer to your website, there are a number of methods we employ to improve their on-page experience. If you’ve already done the hard work to get them to visit your site, it’s imperative we give them the information they’re after and offer them a clear and enticing the ‘next step’ (known as a CTA or ‘Call to Action’).
If a visitor has clicked on an advertisement or search result about grand pianos, it’s important they’re directed to a page about grand pianos. Not the homepage, and not a page about musical instruments. Having a targeted landing page increases Quality Score for Google AdWords, is great for your SEO position, and improves UX (user experience).
Calls to Action
If someone visits your page about buying a grand piano and they’ve seen a great landing page about grand pianos, it’s likely they will be interested in what the next step is. We call this a CTA or ‘Call to Action’. Depending on the product/service you’re marketing, this will vary quite substantially – for example, on a grand piano landing page (relatively high cost, high margin product) you might want to offer a free 30 minute trial of one of the pianos at your showroom.
If you’re selling piano lessons, maybe you could offer a free or discounted rate for the first lesson. It’s vital that you consider what the next step would be for a potential customer and offer them a CTA they can’t say no to!
Conversion Rate Optimisation
‘Conversion Rate’ refers to the percentage of customers who complete your CTA. If 100 people visit your site and 5 people complete the CTA, you have a conversion rate of 5%. Sometimes people make the mistake of simply increasing traffic (which comes at a cost of investment and/or time) instead of focusing on conversion rate. What are some of the factors on your page that could entice visitors to fill out your CTA? MVLA Digital have many years’ experience in optimising sites for hundreds of satisfied clients.
We’ll look at dozens of page elements to ensure you’re on the front foot to begin with; we’ll then use A/B (split) testing to empirically prove what makes your ideal customer click and convert!
The MVLA Digital Conversion Rate Optimisation (CRO) methodology will supercharge your conversion rates by focusing on optimising onpage elements such as:
- CTA Strategy
- Target Market
- Menu Structure
- Case Studies
- …And Much More!