The team at MVLA Digital are highly experienced in all facets of online marketing. As a certified Google Partner for the last 10 years, we’ve seen a lot of trends come and go.
As the vast majority of companies build an online presence, competition is a lot stiffer in all industries. As such, you need to think laterally and strategically when planning how to succeed online. This starts with a clearly defined, measurable campaign – the beauty of digital marketing is that we’re able to clearly see what works (and what doesn’t). The only way to really know for sure is to test and measure – iterative, data-driven decision making is how we can push your website to maximise sales and leads.
Formerly known as Google AdWords, Google Ads serves up advertisements based on a user’s search query. If you want to advertise your iPhone repair shop when people type ‘iPhone repair near me’, Google Ads is a great option for that.
It is, however, a very mature product – which means it’s very complicated and has a huge amount of functionality. This is not a ‘set and forget’ type of PPC advertising (unless you want to flush money down the drain) – you need an expert constantly monitoring and optimising the account to get the best result.
Bing is Microsoft’s version of Google – and they also offer PPC advertising. In many industries we’ve found Bing can be a fantastic way to complement an existing Google Ads strategy, and in some industries where the ads are too expensive on Google, Bing is a great alternative.
Whilst not as mature as Google Ads, it has 90% of the functionality and can be as low as 50% of the cost.
Instagram ads are posts or Stories that a company pays to promote to relevant user Instagram feeds. These ads look like regular Instagram posts, and are identified by a “Sponsored” label.
The Instagram ads can also include a call-to-action button to drive traffic or conversions; you can also advertise Facebook and Instagram at the same time with the same account.
Facebook advertising has matured a lot in recent years – it’s quite different to Google Ads but has some very useful features given Facebook’s unique position in the market. You’re able to upload a list of customers and advertise directly to them and their friends. You can link it up with Instagram Ads.
You can create a ‘lookalike audience’ to boost your marketing list and ensure you’re advertising to relevant, engaged users. It’d take pages to explain how useful this service is, but they have enough data points on Facebook accounts to very effectively put your ad in front of people who’d be interested in your product or service.
Social Media Management
If your team needs help managing your Social Media accounts we’re here to help. We can manage regular scheduled posting, replying to your customers, automate posting from your website, and much more. Would you prefer an automated email every morning/week with actionable items? We can help with that too.
Search Engine Optimisation
Sick of paying for clicks with PPC? Let us help you build an SEO campaign to capture free traffic. This is a huge industry and there are hundreds of ranking factors for the Google Algorithim, and we’ve watcheed them all come and go. Our strategic approach to SEO includes both on-page optimisation and relevant, high quality link-building from other websites.
We use Google Analytics and Google Search Console to measure effectiveness, and we provide clients with a personalised online portal with the data you’re interested in (this can also include PPC advertising or any other data you’d like so you have all your information in one place).
We can help build and market to a list of your customers – newsletters, special deals, personalised offers and more. We’ve got experience with all the major email marketing software and can set up tracking, totally automated emails, customised emails based on certain demographics or factors, and so on. Need more reviews on your site? We can set up automated after-sales emails so your customers can leave feedback and let you know how their experience was with your business.
The software available to market to clients is extremely sophisticated and highly automatable – if you’re interested, give us a call and let us show you how we’re able to leverage existing data to improve your bottom line and increase customer satisfaction at the same time.